Pet ownership has evolved beyond simply caring for animals. In 2025, it’s about curating a lifestyle for pets, with owners viewing their furry friends as family members. This shift has brought significant changes to pet products and trends. With pets increasingly taking center stage in our lives, their care has become more premium, personalized, and, surprisingly, tech-driven.
North America’s Pet Industry
As of 2025, the North American pet industry is valued at $160 billion USD, with an annual growth rate of 7.9%. What’s even more striking is that over 60% of pet-related purchases are made online. The key spending categories? Pet food, tech, veterinary care, and grooming products. Pet parents are embracing a more digital-first approach, with smart devices and eco-friendly options making their way into the spotlight.
According to Dr. Hannah Crowley, a Canadian veterinary wellness expert, “Pet parents are no longer just buyers—they’re curators of their pet’s lifestyle.” This insight captures the essence of 2025 pet ownership.
Smart Pet Tech Takes Over
Tech for Pets: Wearables, GPS, and AI
In 2025, pet tech is no longer a niche—it’s a growing industry. From GPS trackers that monitor pets’ locations in real time, to AI-powered cameras that allow owners to interact with their pets remotely, technology has found a permanent place in pet care.
Trending Smart Pet Devices:
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Whistle Health Tracker: Tracks health and location ($129)
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Petcube Bites 2 Lite: Treat-dispensing camera ($199)
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Furbo Dog Nanny: AI-powered pet alerts ($69/month)
Premium Pet Food and Supplements
The Rise of Pet Nutritionists
Just as people are becoming more health-conscious, so too are their pets. Pet owners in 2025 are turning to fresh, organic, and breed-specific diets, with a massive demand for raw and tailored pet food.
Top brands leading the charge include:
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The Farmer’s Dog: Fresh meals personalized for your dog
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Open Farm: Ethically sourced, non-GMO ingredients
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Royal Canin Breed-Specific: Custom formulas for various dog breeds
Pet supplements are also booming. With products focusing on joint health, digestion, and anxiety, this $2 billion industry is a growing segment within pet care.
Sustainable and Eco-Friendly Pet Products
Going Green: Eco-Conscious Pet Parenting
Sustainability is at the forefront of pet product trends. Pet parents are choosing products made from biodegradable, recyclable, and compostable materials.
Top Eco-Friendly Products:
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Poop Bags made from Corn Starch: A sustainable alternative (UK favorite: Beco Pets)
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Bamboo Grooming Brushes: Naturally antimicrobial
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Organic Cotton Pet Beds: Hypoallergenic and eco-friendly
Personalized and Subscription-Based Pet Boxes
The Subscription Revolution
Pet subscription boxes are no longer just a fun novelty—they’ve become a staple for many pet owners. These services deliver curated treats, toys, and grooming products tailored to your pet’s needs.
Leading services include:
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BarkBox: Monthly themed bundles (USA/Canada)
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MeowBox: Specially designed for cats (USA/Canada)
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Woofbox: Custom-made for pets with allergies (UK)
Many of these subscription services use AI to personalize the experience, making it even easier to provide your pet with a lifestyle tailored to their needs.
Holistic Pet Health and Wellness
Natural Solutions for Pet Anxiety and Pain
Much like human wellness, the pet wellness industry is shifting toward holistic health. Pet parents are now investing in products like CBD oils, aromatherapy sprays, and joint health supplements to help manage anxiety, arthritis, and other health issues.
Example:
A Toronto vet clinic started offering CBD oil for senior pets. Within three months, the clinic had a 38% repeat purchase rate.
Pet Fashion
Pets as Social Media Icons
Pet fashion isn’t just about comfort anymore—it’s about personality and style. Pets are becoming fashion influencers, with apparel like UV-protective sunglasses, dog hoodies, and matching human-pet pajamas taking center stage.
Influencer Spotlight:
@londonfrenchie, a British bulldog with over 400k followers, earns up to $10K/month in brand deals, mainly from pet fashion collaborations.
Pet Insurance and Financial Tools
A Growing Need for Pet Insurance
As vet costs rise, pet insurance has become increasingly important. Pet owners, especially Gen Z and Millennials, are opting for monthly subscription plans to cover emergencies without breaking the bank.
Top Pet Insurance Providers:
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Trupanion (USA/Canada)
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Petplan (UK)
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Lemonade Pet Insurance (AI-powered, transparent pricing)
The North American Pet Health Association reports that 34% of new pet parents sign up for insurance within the first three months of bringing a pet home.
Shopping for Pet Products in 2025
Some of the best platforms for pet shopping include:
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Amazon Pet Supplies
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Chewy (USA)
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PetSmart (USA/Canada)
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Pets at Home (UK)
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Etsy for custom pet gear
Pro Tip:
Filter your pet product searches to find items like eco-friendly, hypoallergenic, or breed-specific products to match your pet’s unique needs.
Conclusion
The pet industry is transforming before our eyes, driven by technology, sustainability, and a deep emotional connection between pet parents and their furry companions. As pet ownership becomes more personalized and premium, these trends highlight the growing importance of treating pets as family members.
Whether you’re a pet owner or a brand, understanding these shifts is essential to staying ahead in the evolving world of pet care. After all, in 2025, pets aren’t just part of the family—they are the family.
FAQs:
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What’s the most popular pet product in 2025?
Premium food and smart pet tech are leading the charge. -
Where do pet owners shop online?
Popular platforms include Amazon, Chewy, and PetSmart. -
Is pet insurance worth it in 2025?
Absolutely, given the rising vet costs and the flexibility of subscription-based plans. -
Are more people buying pet clothes?
Yes, especially in urban areas influenced by social media. -
What are the most popular eco-friendly pet trends?
Compostable waste bags, bamboo toys, and organic grooming products are top choices.
